A surprise cameo in Jerry Seinfeld’s new Netflix comedy Unfrosted has prompted a strong response from viewers – with many branding it “cheap” and “depressing”.
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The film fictionalises the events around the invention of the US breakfast product Pop Tarts, and is set in Kellogg’s during the 1960s.
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Jerry Seinfeld (Unfrosted)
At one point in the film, Jon Hamm is seen parodying his role in the acclaimed TV drama Mad Men, suave advertising executive Don Draper.
John Slattery, who plays Don’s friend and boss Roger Sterling in Mad Men, is also seen reprising the character in Unfrosted.
Jerry Seinfeld is having an odd time lately.
Fans and critics really enjoyed his appearance in HBO’s Curb Your Enthusiasm series finale — which creator Larry David used to both comment on, and improve upon, the much-maligned Seinfeld closer.
Jerry Seinfeld ‘Unfrosted’ (trailer below) is a zany star-filled comedy that tells the story of rival cereal companies, Kellogg’s and Post, “racing to create a pastry that will change the face of breakfast forever”— Pop-Tarts. Seinfeld stars in, co-wrote and directed the film, which also stars Melissa McCarthy, Jim Gaffigan, Hugh Grant, Amy Schumer, Max Greenfield, Christian Slater, Sarah Cooper and Bill Burr.
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But this week, the 70-year-old comedy legend was slammed on social media for a recent interview where he declared “the extreme left” has hurt the comedy industry. Now here comes his new Netflix movie which is getting a sharply divided reaction from critics and overall a pretty low average score.
Reactions to the cameo have been mixed. Film critic David Ehrlich wrote that the scene prompted a “furious yell” at the TV, adding in his review that the surprise was “not funny enough to escape a feeling of sacrilege”.
“Such a f***ing cheapening of Mad Men for a crap Seinfeld money-spinner,” one person wrote on X/Twitter. “Depressing.”
“Good f***ing god, this is so bleak,” another viewer commented. “I’m actually depressed after watching this.”
Criticisms were also levelled at the production design on the film, with one person writing: “The hair/wardrobe/art direction in Mad Men was stellar. In this it’s jarringly bad.”
Unfrosted has been negatively reviewed by critics, earning a score of just 42 per cent on the review aggregator website Rotten Tomatoes.
Alongside Seinfeld himself, the film also features a large roster of stars, including Melissa McCarthy, Bill Burr, Amy Schumer, Hugh Grant, James Marsden, Christian Slater, Peter Dinklage, and Fred Armisen.
However, some viewers tweeted that they had in fact enjoyed the cameo, arguing that it was the best part of the film.
Out of the gate this morning, the film has only a 46 percent positive critics score on Rotten Tomatoes which — as Tony the Tiger would say — isn’t exactly g-r-r-reat! Some reviews are downright scathing, as you’ll soon read.
And yet, some of the country’s top critics at publications like The New York Times, Wall Street Journal, The Washington Post and San Francisco Chronicle gave the film modestly positive reviews.
But let’s start with a few notices that won’t be lucky charms for the film.
“UNFROSTED has a totally unexpected cameo, but the people who would be most amused by it will also be the most pissed off. But let’s be clear: this is not a character so sacred that it can’t be used for comedy. There are two SNL sketches featuring the character, so whatever,” one person argued.
Among those to approve of the scene was Tesla billionaire Elon Musk, who responded to Netflix’s tweet with a “crying laughing” emoji.
Unfrosted is available to stream now on Netflix.